Overview
Digital marketing is a set of channels: search, social media, advertising, email and content. A common mistake is to start all of them at once, with no priorities.
At Arka we first work out where your audience actually is and which channel will have the most impact with your current budget and resources; then we run that channel properly and expand based on data.
The problem it solves
A scattered presence across several channels with no link to sales, reports full of vanity metrics such as page views, and no answer to the simple question “which channel brought us customers?”
Who it is for
- Businesses just starting with digital marketing
- Businesses active on several channels without measuring results
- In-house marketing teams that need a plan and outside oversight
Benefits
What changes
Focus on the right channel
Resources go to the channel where your audience really is.
Measurement that makes sense
Reports rely on indicators tied to sales and enquiries.
Steady improvement
Each cycle is adjusted based on the results of the previous one.
Process
How it is done
Audience and market
Your target customers, competitors and current channels are reviewed.
Channel plan
Choosing channels, the core message and the publishing calendar.
Execution
Launching and managing the chosen channels.
Measure and adjust
Periodic reporting and adjusting the plan based on data.
Deliverables
- Digital marketing plan
- Content and publishing calendar
- Measurement tools set up
- Periodic performance report
FAQ
About this service
When will we see results?
Is ad spend separate from the service fee?
Marketing & Advertising