Overview
Good content is written for a specific audience and, once read, asks something of them: to get in touch, to buy, or simply to trust you more. Content written for everyone usually works for no one.
Arka’s content team writes website pages, blog articles, ad copy and social media content based on your brand identity and your audience’s needs.
The problem it solves
Copy that only praises the product, repetitive articles written for search engines rather than people, and a tone of voice that changes from channel to channel.
Who it is for
- Businesses launching a new website
- Brands with a blog or an educational section
- Businesses without an in-house writing team
Benefits
What changes
One voice
Everything is written to a single tone-of-voice guide.
A clear purpose
Each piece is written for a specific action by the reader.
SEO-aligned
Structure and headings follow keyword research, without keyword stuffing.
Process
How it is done
Brand and audience
Creating or reviewing the tone-of-voice guide and audience personas.
Content plan
A list of topics and their priority.
Writing and editing
Writing, editing and review with you.
Publish and learn
Publishing and reviewing performance to improve the next pieces.
Deliverables
- Brand tone-of-voice guide
- Website copy or articles
- Ad and social media copy
- Content calendar
FAQ
About this service
Do you use AI to write?
Can content be written in English too?
Marketing & Advertising
Related services
Digital Marketing
Planning and running marketing across digital channels
Advertising Campaigns
From idea to execution and measurement
SEO
Sustainable visibility in Google search
Social Media Management
Consistent, purposeful, measurable presence
Online Advertising
Paid search and display with controlled budgets