Online Advertising

Paid search and display with controlled budgets

Overview

Online advertising is the fastest way to be seen, but without the right setup it can burn through a budget in a few days. The difference between a successful and a failed campaign is often in the details of targeting, message and landing page.

Arka sets up your ads within the budget you decide, monitors them regularly and reports cost and results without decorative statistics.

The problem it solves

A high cost per customer, clicks that never turn into sales, no conversion tracking, and no idea what exactly the budget was spent on.

Who it is for

  • Businesses that need results quickly
  • Seasonal and occasion-driven campaigns
  • Businesses that have advertised before and were not happy with the results

Benefits

What changes

Budget control

A clear spending cap and regular spend reports.

Conversion tracking

Measuring enquiries or purchases, not just clicks.

Continuous optimisation

Removing targeting and messages that do not perform.

Process

How it is done

01

Goal and budget

The conversion goal and the spending cap are set.

02

Tracking setup

Setting up measurement tools on the site or landing page.

03

Build and run the ads

Writing the message, designing and setting up targeting.

04

Monitor and report

Regular reviews and reports on cost and results.

Deliverables

  • Account and conversion tracking setup
  • Ad copy and design
  • Campaign management and optimisation
  • Cost and results report

FAQ

About this service

What is the minimum ad budget?
It depends on the platform and the goal. In the first meeting we give a realistic estimate, and if the budget is not enough for the goal, we say so plainly.
Who has access to the ad account?
The account is created in your business’s name, and you own it.

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