Overview
A lot of marketing, design and development spend is wasted because nobody made clear, before starting, what exactly needed to change. Strategy consulting at Arka answers that question: where you stand, where you want to be, and the shortest realistic path between the two.
The outcome is a practical plan, not a long report that ends up in a drawer. If the analysis shows that you can do part of the work better yourselves than any agency could, we will say so.
The problem it solves
Decisions made on guesswork or by copying competitors; a budget spread across several channels with no clear view of which one works; and a team whose members each chase a different priority.
Who it is for
- Businesses whose growth has stalled for reasons that are not clear
- Managers who want a second opinion before a major investment (a website, a campaign, a new branch)
- Businesses entering a new market or launching a new product
Benefits
What changes
Clear priorities
A short list of the actions with the most impact, in order of importance.
Purposeful budget
It becomes clear which goal every rial is spent on.
Ways to measure
Indicators are defined that show whether each action succeeded or failed.
Process
How it is done
Discovery session
A conversation about your business model, customers, competitors and the current challenge.
Data collection and analysis
Reviewing sales data, current channels and the market, as far as data is available.
Options
Several possible paths, each with its approximate cost, risk and timeline.
Action plan
Choosing a path with you and turning it into stages, owners and a schedule.
Deliverables
- Current-situation analysis report
- Map of priorities and recommended actions
- Key performance indicators
- Staged action plan
FAQ