Overview
A brand identity is more than a logo. It is a combination of colour, typography, imagery and tone that lets people recognise and trust your brand in any medium.
Arka starts brand identity work by understanding the business and its audience, and delivers a usable system at the end — not just a few image files.
The problem it solves
A logo that is illegible at small sizes, different colours and fonts in every medium, and a brand that people confuse with its competitors.
Who it is for
- New businesses
- Brands whose identity no longer fits their position after growing
- Businesses with a fragmented visual identity
Benefits
What changes
Recognition
A distinctive identity that stays in people’s minds.
Consistency
Clear rules for use in every medium.
Savings later
Every future design is built on one system.
Process
How it is done
Research and discovery
Looking at the business, audience, competitors and brand values.
Design direction
Several conceptual directions to choose from.
Design and development
The logo and visual elements in the chosen direction.
Brand guidelines
Documenting the usage rules and handing over the files.
Deliverables
- Logo in its different versions
- Colour palette and typography
- Brand usage guidelines
- Base templates for the main media
FAQ
About this service
Do you redesign the current logo or start from scratch?
Are the editable source files handed over?
Branding & Creative